Firstly, the total volume of the curtain wall market will continue to maintain a steady growth trend. At present, the construction industry has become a consumption hotspot and economic growth point in China, and domestic demand will gradually increase. Driven by the Beijing Olympics, Shanghai World Expo, Guangzhou Asian Games, Western Development, Northeast Revitalization, urban transformation and new city construction in various regions, the total market volume of aluminum and curtain walls will continue to grow.
Secondly, establish a market structure dominated by large enterprises and assisted by small and medium-sized enterprises. At present, the curtain wall industry has formed a technological innovation system with more than 100 large enterprises as the main body and more than 50 backbone enterprises with an output value of over 100 million yuan as representatives. The industrial output value completed by these large backbone enterprises accounts for about 50% of the total industrial output value of the entire industry. They have established a good market image for the entire industry in national key projects, large and medium-sized city image projects, urban landmark buildings, foreign-funded projects, and foreign engineering construction, becoming the main force for technological innovation, brand creation, and market development in the entire industry.
Wall based; Unit curtain walls have good development prospects in large and medium-sized cities; Aluminum double-layer, intelligent, and sunshade curtain walls will gradually mature and improve.
Aluminum's market share in the construction industry will remain above 55%, with significant changes in product structure. Due to the impact of national building energy-saving policies and energy crisis, the proportion of energy-saving and environmentally friendly aluminum alloys and curtain walls will be significantly increased.
Fourthly, environmental protection and energy conservation will become the main themes for the development of curtain wall enterprises. The 2008 Beijing Olympics proposed three major concepts: "Green Olympics, High tech Olympics, and Humanistic Olympics", and Olympic projects are inevitably high standard green projects. With the arrival of a moderately prosperous life, consumers have increasingly high demands for their living environment. Green consumption has become the dominant concept in the construction consumption market, bringing huge green business opportunities. Therefore, in order to meet the demand for green consumption and develop high-performance, high-tech ecological building curtain walls, it is not only necessary to consider the appearance effect of the building, the basic physical properties of the curtain wall and itself, and the cost, but also to link the overall design of the curtain wall with the ecological environment. The curtain wall after construction should have good performance, reduce environmental pollution, and create a comfortable environment for people.
Fifth, aluminum and curtain wall products have less differentiation and more intense competition. The competition in the aluminum and curtain wall markets is becoming more intense. Due to the fact that the curtain wall industry has entered a preliminary mature stage and the competition is fierce, the profits of various enterprises are currently decreasing. The construction market products are becoming increasingly diverse, forming a diversified market structure dominated by four major materials: aluminum, plastic, wood, and steel. The application of new materials and technologies will lead to more new products. Compared with other industries, aluminum and curtain wall products have less product differentiation and more intense competition.
Sixth, the credit crunch will result in a "Matthew" effect for both small and large enterprises. The tightening of national macro policies, the tightening of bank credit, and the increase in bank interest rates have led to a vicious competitive environment, resulting in a relatively serious situation of project funding. Due to the national requirement for construction units to provide a guarantee deposit system for migrant workers' wages, the advance payment of construction units has been increased, which objectively occupies a part of the cash flow, reduces the turnover speed of enterprise funds, and increases the difficulty of enterprise fund turnover. On the one hand, large curtain wall enterprises can increase the possibility of obtaining larger projects, while the development of small and medium-sized enterprises is relatively difficult; On the other hand, small and medium-sized curtain wall enterprises can also combine their own advantages to find short, flat, and fast projects to increase their capital turnover speed.
     
Source: China Curtain Wall Network
Article source: China National Building Materials Network